I get that a lot. Founders (especially first time founders)
are extremely attached to their idea. That puts them in a delicate situation,
because they’ll tend to ignore feedback from mentors but even from users and
they’ll have a hard time pivoting.

A secondary effect is that they’ll try to be protective with
their idea and instead of going to the market early with a rough prototype,
they will focus on building a product instead, which is almost always a waste of
time and resources.

What they should know is that ideas by themselves are
worthless. The point of any entrepreneurial endeavor is not the idea, but the
problem that it solves for a customer. And it’s been proven that testing out
early stage prototypes is the best way to learn about your customer’s needs.

So, building those prototypes, also known as MVP (minimum viable products) is essential. There are several techniques to build MVPs and
you can find some of them here.

“Prototyping is the conversation you have with your ideas” – Tom Wujec. 

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