If you are working on your own startup/project, chances are you have competitors and other people already had the same idea.

But that’s a good thing. If you don’t have any competitors and nobody came up with that idea before, you either need to do more research or there is probably no market. Or you are incredibly bold. 
So, you discover your competitors and the first thing that you should ask yourself is the same thing that your users will ask: Why is this better than what your competitors are doing?

When you describe the differences between your product and everything else out there, you can choose one of the following 3 ways to do it:

1. Different product attributes – way faster, incredibly cheaper, takes less space, biggest screen size…

2. The way it’s distributed – on demand, 5 min food delivery, one click order, same day house delivery and so on

3. The service that you offer – 1 year money back guarantee, lifetime warranty, 24/7 support, personal assistant, etc.

Ideally, that should be the exact pain people are having with the existing solution. And your “different” has to be way better!

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